Wix Is A Website Builder With A Store. Nexus Commerce Is Built For The Counter, The Accounts And The Reps.
Wix is a flexible website builder with eCommerce from $29 a month, billed yearly. But its plans page doesn’t list wholesale pricing or purchasing. If you sell to dealer accounts and walk-ins as much as online, Nexus Commerce puts that side of the business in one plan.
Public pricing and features checked October 31, 2026. Prices change and vary by location, so confirm on Wix’s site before you decide.
Which One Fits Your Business?
Choose Wix if
You mainly need a website with an online store at a low yearly price.
Choose Nexus Commerce if
You sell to accounts and walk-ins as much as online: point of sale, quotes, dealer pricing, reps, commissions, purchase orders and follow-up in one place.
Be honest about the mix
If you’re a website-first business with a simple store and you’re happy to pay a year up front, Wix Core at $29 a month is hard to beat on price. If you need dealer pricing or purchasing, check how you’d cover those on Wix first.
What It Looks Like In Nexus Commerce
A real Nexus Commerce screen.
Counter, Online And Account Orders Together
One order list for walk-ins, online checkouts and account orders, with what’s awaiting payment and ready to ship.
CoreWhere Wix Is Better Today.
We’re newer, and it shows in places. If these matter most to you, Wix is probably the right call.
- A much lower price. Core, the first plan with eCommerce and payments, is $29 a month billed yearly; Business is $39 a month billed yearly.
- A free plan to start building (no eCommerce or payments on it).
- AI creation tools, AI agents and AI-written product descriptions listed on their site.
- Point of sale options listed: Wix Retail POS and Wix Mobile POS.
- Selling subscriptions, inventory sync and shipping regions and rates listed on their eCommerce page.
- Site collaborators included: 5 on Core, 10 on Business, 100 on Business Elite.
Where Nexus Commerce Earns Its Place.
- Point of sale built inEvery Nexus Commerce plan includes point of sale with unlimited registers. Wix lists Wix Retail POS and Wix Mobile POS, but their prices aren’t on the plans page.
- Dealer pricing on the entry planDealer pricing levels are included on Core at $249 a month. Wix’s pages we checked don’t list wholesale or B2B pricing.
- Pipelines come standardContacts and sales pipelines on every plan. Wix lists a CRM system; we couldn’t confirm a sales pipeline on the pages we checked.
- Reps and commissionsCommissions from Growth. Reps who see only their own customers, plus commission statements and 1099s, on Enterprise.
- Purchasing built inPurchase orders, receiving, suppliers, supplier returns and transfers on Growth.
- Calls, texts and email in one placeNexus Connect adds calling, texting and email from $39 a month on any plan. Wix lists email marketing; texting and calling aren’t listed on the pages we checked.
What It Costs To Sell Online, In Person And To Accounts.
| Setup | Wix (yearly billing) | Nexus Commerce |
|---|---|---|
| Website + online store | $29/moCore, paid yearly up front | $249/moCore |
| Website + store + in-person sales | $29/mo + POS costsCore; Wix POS not priced on plans page | $249/moCore, POS included |
| Website + store + dealer pricing | Not listedNo wholesale pricing on pages checked | $249/moCore, dealer pricing included |
- Website and store: Wix Core is $29 a month and Business is $39 a month, both billed yearly and paid in full up front. Nexus Commerce Core is $249 a month.
- Wix shows yearly-subscription prices only. A month-to-month price isn’t listed on their plans page as of October 31, 2026.
- In-person sales: Wix lists Wix Retail POS and Wix Mobile POS, but their prices aren’t on the plans page, so they aren’t added here.
For a website with an online store, Wix is far cheaper: $29 to $39 a month on a yearly plan against $249. Nexus Commerce is the better fit when the store is only one part of how you sell, and you need a register, dealer pricing, reps and purchasing working from the same customer records. If you don’t need those, Wix is the sensible choice.
Software only. Wix prices are yearly-subscription prices shown on its plans page (they vary by location and exclude tax); Nexus Commerce is the monthly list price. Excludes payment processing, hardware, domains and add-ons on both sides. Wix Business Elite is $159 a month billed yearly.
Feature By Feature.
| Capability | Nexus Commerce | Wix |
|---|---|---|
| Website builder | Store Editor on every plan. | Core product, with AI creation tools. Free plan available. |
| Online store | Every plan. | Core and above (Basic eCommerce on Core, Standard on Business, Advanced on Business Elite). |
| Point of sale | Every plan, unlimited registers. | Wix Retail POS and Wix Mobile POS; priced separately from the plans. |
| B2B / wholesale pricing | Dealer pricing levels on every plan. | Not listed on their site as of October 31, 2026. |
| Contacts and pipelines | Contacts and sales pipelines on every plan. | CRM system listed. Sales pipeline not listed on their site as of October 31, 2026. |
| Inventory | Inventory with locations: 1 on Core, 2 on Growth, 3 on Enterprise. | Inventory and order sync. |
| Purchasing | Purchase orders, receiving, suppliers, supplier returns and transfers on Growth. | Not listed on their site as of October 31, 2026. |
| Email and texting | Ready-made follow-up templates on every plan. Calls, texts and email with Nexus Connect from $39/month. | Email marketing. Texting and calling not listed on their site as of October 31, 2026. |
| Shipping | Shipping labels, carrier accounts and tracking on Growth and above. | Shipping regions and rates. |
| AI | Nexus AI add-on, $39/month: AI assistant, customer intelligence, Flow Builder and MCP access. | AI creation tools, AI agents and AI product descriptions. |
| Staff | No per-seat pricing. | Site collaborators: 5 on Core, 10 on Business, 100 on Business Elite. |
| Billing | Monthly list price. | Yearly subscriptions paid in full; monthly price not listed. |
Sources: Wix plans ↗, Wix eCommerce ↗. Checked October 31, 2026.
Run The Same Test In Both Demos.
Bring one real order. Quote it at an account’s price, sell it at the counter, take payment, ship it and follow up with the customer. Count the steps and the tools each platform needs, then price the whole setup.
Switching over? We import your catalog, and onboarding help is optional: $300 on Core, $500 on Growth, $1,000 on Enterprise.
See Nexus Commerce With Your Own Products.
Tell us what you sell and how you sell it. We’ll show you the screens your team would use and the plan that fits.